Wednesday, August 24, 2011

Upgraded School Websites


About one year ago in a Buzz post I recommended that the individual Longmeadow school websites be integrated (or upgraded) into the new School Department website using the Google Sites- a free content management program offered by Google.

At that time I had found that there were "stipends"  for webmasters for each school + the school department adding up to $10,815 for FY11.  There were also similar budget items for FY09 and FY10 and for prior years. The current FY12 budget includes a similar amount.  I believe that these budget line items have been in place for at least 5 years so the Longmeadow School Department has spent ~ $50K maintaining the individual schools and school department websites.  The appearance and functionality of our individual school websites certainly did not reflect this level of expenditure.

It is good to see that three of our schools (Longmeadow HS, Glenbrook MS and Williams MS) now have upgraded websites using the Google Sites software that better reflect the quality of education in our schools.  Hopefully, the remaining schools (Wolf Swamp, Center and Blueberry Hill) will be upgraded shortly.

The Town Manager's Website Taskforce (now disbanded) recommended the use of a different CMS software package... Wordpress.. because it was ready to go "right out of the box" and it was FREE.  In addition, the Taskforce recommended that there was no need for a webmaster since this was considered an outdated approach to effective website management.  Town employees could be trained to effectively post information on a daily basis.  Anyone who has visited the town website recently knows that approach has not been working well and our website certainly does not rank very well with websites for many of our surrounding communities.

Question
If our IT department is now responsible for Town Government IT services, why is the appearance and functionality of new Longmeadow High School website so much better than our new town website?

It's beginning to sound like our Select Board should be asking the SC for a MOU (memorandum of understanding) for IT support.... let's hope not!  

At least Town Government can reverse the IT consolidation since it is not mandated by the Town Charter.

Tuesday, August 23, 2011

911 Memorial Service


Dear Longmeadow Residents,
We are coming up on the 10th Anniversary of September 11th. Throughout the years each of us has been keeping the day in our own way, remembering the friends and family we lost on that day. As a town we should come together this year and remember those we lost, and honor our residents who have entered the services to protect us.

We are planning a meeting this Thursday (August 25) at 12:30 PM at the Longmeadow Adult Center to gather ideas and begin planning. Please join us. If you cannot come and would like to participate please drop me an email or call me and I will include you in all future meetings and plans.

Thank you,
Marie Angelides

marie.angelides@gmail.com

(413) 567-2911

Saturday, August 20, 2011

Longmeadow School Committee


will become an appointed (or self appointed) committee.

With the latest resignation of Gwen Bruns there is now a second vacancy on the School Committee. Interested parties should see notice on the Longmeadow Community Bulletin Board.

There were three uncontested races for School Committee seats (Fitzgerald, Clark and Flynn) at the recent June annual town elections. Now with the two vacancies opening up, a total of 5 seats out of 7 will be either appointed (or self appointed) positions.

The School Committee directs the expenditure of over 30 million dollars of taxpayer monies. The upcoming SC appointments by the Select Board/SC are of great importance to our town. At this point there are 6 individuals asking to be appointed for the first vacancy.

Here is a list of the six candidates for the first vacancy (as of 8/24/11):

James Cass, 25 Roseland Terrace 
Rev. Deacon Charles J. Gebron, 432 Wolf Swamp Road
Owen J. Humphries, 1072 Longmeadow St.
Gerard Kiernan, 86 Cobblestone Rd
Jeremy Powers,319 Merriweather Dr.
Daniel Zwirko, 58 Shady Side Dr.

A key question to each of these candidates should be:
Why didn't you run for one of three SC vacancies at the Annual Town Elections in June?

Let's hope that the SC/SB make some good selections- voters will not be able to do so until next June!

Wednesday, August 17, 2011

Volunteerism in Longmeadow

Select Board member Rob Aseltine provided the best "quote of the week" during the August 15 Select Board meeting.

Speaking about the lack of resolution of the irrigation problems and subsequent damage at Turner Park fields, he made the following statement....

"a situation like this drives a stake through the heart of volunteerism in this town".

Here is the video clip with Mr. Aseltine's comments (courtesy of LCTV)



Friday, July 29, 2011

SBC is Winner in June Elections

Below is an opinion written by Alex Grant which was recently published in the Longmeadow News.  He makes some interesting points about the spending authority of an unelected committee.  It is reposted here with permission of the author.
___________________________________________________________

            In 2008, Brian Ashe campaigned on the slogan, "if nothing changes, nothing changes."  It's one of the sayings that you have to look at sideways to make sense of, kind of like, "it ain't over til it's over."  I think what our town's foremost politician meant was that unless voters put new blood in government, government does not change.  With no contested races in last month's town elections, and candidates' platforms failing to take issue with anything that has happened in town government recently, town residents can expect nothing to change.

            For residents who might be concerned about the unelected School Building Committee (SBC) spending tens of millions of dollars without oversight by the voters or the elected boards of our town, the message again is, expect more of the same.  Prior to the election, I asked each of the School Committee and Select Board candidates to comment on the issue of the oversight of the SBC.  Marie Angelides and Laurie Flynn declined to make a comment on the record.  Gwen Bruns opted to say nothing more than to stand by the March 2011 statement of the SBC defending its formation and subsequent management.

            Michael Clark and John Fitzgerald, to their credit, did respond, and they offered full-throated defenses of how the SBC was formed and how it has operated.  According to them, all is well with the SBC.  In short, because a minority of the SBC's members were selected by the School Committee and the Select Board some three years ago, and because the two elected boards receive updates on the SBC's doings, there is proper oversight.  Fitzgerald went further in saying that I was wrong to call the SBC "unelected," since it was "elected by the School Committee and the Select Board."  And besides, Fitzgerald added, "any decisions that raise questions would be challenged by the SC, if they deem them worthy of challenge."

            Town residents who might have a different definition of "elected" than Mr. Fitzgerald, as in candidates being, you know, chosen by the voters of the town, and having to prove themselves worthy of re-election every now and again, are out of luck.  With the status quo reigning, SBC members, who have never been chosen by the voters, will continue to hold their positions as long as they want.  If someone resigns, then the SBC, and not its ostensible overseers, will continue to decide on replacement members.  This, I should repeat, is unlike any other board in town.

            At the May Town Meeting, residents voted on a budget and voted on expenditures big and small.  There was the decision on what to do with $5000 from vending machines, and the decisions on windows for the Community House, repairs to one of the town pools, and a fire truck.  We make these decisions at Town Meeting because that is Longmeadow's form of government under its charter.  The voters at Town Meeting are literally the legislature, the law-making body of the town.

            And yet, the SBC makes its own decisions about expenditures for the new high school.  Earlier this year, the SBC voted on "add alternates" (or "add-ons") to the original project scope that totaled $665,000, such as an "exterior environmental gardenscape."  The SBC had kicked around the misbegotten idea of an astroturf field, which would have been resurrected had the various bids come in lower so that the SBC had some more spare cash.  I happen to think the turf field was a horrible idea, but some of these other "add alternates" may be great ideas, and well worth the money.  But then again, my opinion and your opinion did not matter, since the voters never had a chance to vote on these items.

            How is it that Town Meeting voters must approve the budget and some rather detailed spending proposals in the regular town budget, but when it comes to spending proposals for the new high school budget, those same voters have no say?  Even more paradoxical is the fact that the elected Select Board has no power itself to spend money, but the supposedly inferior SBC does.

            These nagging questions are issues that town residents can rely on the newly constituted Select Board and School Committee to ignore.  None of these contradictions were addressed by the prior Select Board and School Committee, and the latest round of elections has placed in power a group of people who will not upset the status quo.

Alex J. Grant is a lawyer living in Longmeadow.   
His email address is alex.grant68@yahoo.com.

Saturday, July 23, 2011

Facebook Comes to Longmeadow


Facebook has been around since 2004 starting out as a social network at Harvard University.  Now there are approximately 630 million Facebook users in the world; 95 million users in the United States and an estimated 3500 users in the town of Longmeadow, MA.

Some additional Facebook.com average user figures and facts:
  • Average user has 130 friends. 
  • Average user spends 15½ hours/ month on FB.
  • Average user visits FB 40 times per month.
  • Average user spends ~ 23 minutes during each visit.
  • 200 million people globally access FB via a mobile device each day.
  • More than 30 billion pieces of content are shared each day.
  • FB generates a staggering 770 billion page views per month.
Demographics of FB users in the United States
See reference for above data.

Facebook started with people sharing personal information on their personal profile pages….it now has moved to become a much broader communications tool with the introduction of business and organization fanpages.  

At last count Coca Cola had 32.5 million fans on their business fanpage and it was growing by 300,000 every week.  A fan is a Facebook user who has visited the Coca Cola fanpage and clicked the “LIKE” button at the top of the page.  The FB user does not need to revisit the fanpage again since all of the Coca Cola fanpage content will automatically be delivered and posted on their FB profile page.

If the information is interesting, the FB user can simply click the “LIKE” button or add a comment to the post and it is then shared with all of their FB friends.

Consider this… if Coca Cola adds a new entry on their fanpage, immediately this information is displayed on the FB profile pages of their 32.5 million fans.  If only 1% of the Coca Cola fans click the "like" button or add a comment (with the average FB user having 130 friends), this information is then sent to the FB profiles of at least another 40-45 million FB users assuming there are no friend-friend duplications.  That is quite an extraordinary reach.  Since FB relies upon friend-friend interactions, movement of information in this manner can occur with great speed and be of great influence.

This is the power of Facebook- which the world has recently witnessed during the emergence of the freedom initiatives in Egypt and elsewhere.  Facebook is no longer the place where college drinking photos are unintentionally (or intentionally) shared with family, friends and business colleagues.  It has become a medium for social interaction of much greater importance.
 
What can Facebook do for Longmeadow?

From what I have found there are only 2 Facebook fanpages in Longmeadow that have more than 150 fans so at this point there is no effective central point for dissemination of local information.

LongmeadowBiz- 219 fans
LongMeddowe Days- 170 fans- this fanpage is for the annual town celebration

An effective fanpage for Longmeadow will likely require about 1000-2000 fans in order to have a potential reach for the entire town.  Hopefully, as people become more comfortable with Facebook, the number of FB users in town will also grow which is likely given the remarkable growth and favorable publicity that Facebook has received over the past year.

The LongmeadowBiz fanpage was created in November 2010 as an online communications network for Longmeadow residents and town businesses.  If you visit the LongmeadowBiz fanpage you find that it is open for public participation by anyone who has a Facebook account.  Posting of information of interest to Longmeadow town residents (events, town/ school / community items, etc.) is encouraged.

Postings will be monitored and those who post objectionable content will be reported to Facebook and banned from posting in the future.  I am hopeful that this open venue will not be sabotaged and forced to become a closed venue.

For those who are new to Facebook, you can view the LongmeadowBiz fanpage (<-- simply click this link) without becoming a user.  Your privileges will be limited until you create a Facebook account.


I would encourage everyone to take a look at the LongmeadowBiz fanpage and if the content is of interest, please click the "LIKE" button at the top of the page and become a FAN.

Friday, July 22, 2011

What a difference!

A view from our front window.

It was not very long ago that we were complaining about the record amount of snowfall and trying to get the heavy snow removed from our rooftops.  Now we are hoping that there are no power outages that would shut down our air conditioners.  I hope that all of the people affected by the June 1 tornados are doing OK.

Sunday, July 17, 2011

Longmeadow's New Community Website

www.LongmeadowMA.org 

Almost one year ago, the Longmeadow Select Board decided to take control of the town website and convert it to the "official town government website" rather than allowing it to continue as Longmeadow's community website.  A new website with a similar masthead and Internet address but with significantly different overall appearance has now emerged to fill the gap that was created by the Select Board's actions last July. 

A little bit of history....
Longmeadow's Longmeadow.org website was created by a group of volunteers in 1997 as a community website not as the "official" town government website.  As the website evolved the content of the website became broader than what could be considered for inclusion on an "official town government" website.  Numerous newspaper articles were written about the Longmeadow.org website that reflected its community oriented content.  Content included the Longmeadow HS Alumni Directory and Varsity Sports Archive as well as many webpages created and hosted for community organizations including the Longmeadow Historical Society/ Long Meddowe Days, Newcomers Club and the Longmeadow Gardeners on the Green. Community events such as Long Meddowe Days were frequently spotlighted on the homepage.

As highlighted in my last Buzz post the Select Board and the Town Manager are now finding it difficult to create policy to navigate the content and link related issues.  Since the creation of the Longmeadow.org website almost 14 years ago, there was only one other incident in 1999 about links/content that created an issue.  Interestingly enough, it was also about a school building project.  For those who are interested, here is a link to a Springfield Republican newspaper article about this situation which almost caused a major change with the Longmeadow.org website.

The new Longmeadow Community website at LongmeadowMA.org restores many of the legacy sections that the Select Board deemed unnecessary as well as some new additions.  However, the LHS Alumni Directory and LHS Sports Archive are two sections that will likely disappear forever.... both of which were viewed by many website visitors.

One new section is the Longmeadow Virtual Library which provides easy access to the many web based library resources (both through Storrs Library and the Longmeadow School Department) available for Longmeadow town residents. In addition the Longmeadow Virtual Library provides a list of quick links to other town resources that have virtually disappeared.

I recommend that the Select Board and Town Manager stay focused upon providing a better "town government" website than what currently exists today and stop trying to also become a "community" website that has led to the current situation.  

It may be a long time before LongmeadowMA.org, LongmeadowBiz.com,   the LongmeadowBuzz blog and the LongmeadowBiz Facebook Fanpage have visible links on the Longmeadow.org website.  However, I believe that Longmeadow residents are savvy enough to find websites/ blogs that provide them with important information about their town.

Friday, July 8, 2011

Do we need an IT MOU?

At this week's Select Board meeting there was a discussion of a "draft" website content policy for use with the new town website.  This policy developed by the Town Manager was an attempt to jump start operation of the website and included responsibilities for a designated "webmaster" and as well as guidelines for allowing non-govt. "links" on the website.  Below is a videotape of this discussion (courtesy of LCTV). 



As you can see by watching the above video clip, the Select Board and Town Manager haven't got a clue as to how to operate an effective town government website.

While I would agree with Mr. Aseltine that the title “webmaster” is little outdated (maybe not with his exact quote: "not this millennium"), there are certainly reasons to have someone who is responsible for the overall content and appearance of the website, who provides guidelines to individual contributors on content requirements and style of writing and maintains various functions (including allowable links) for the website.  This person also develops and provides specifications for new features that will be added to the website.  A better title might be Site Manager rather than Webmaster.

Mr. Aseltine believes that "distributed management" is a much better model to operate the website than a Site Manager or webmaster approach.  I say that the current website condition is proof enough that this model will not work very well. Distributed management means no one has overall accountability for the operation and performance of the website.

Kevin Warenda, the town's IT Director has stated that the town website development is now complete... including some "limited" employee training for posting of information on the website.  As far as Mr. Warenda is concerned, developing and maintaining content for the town website is not an IT function... this responsibility belongs to town government. 

Where does the town website go from here?  

It's looking more and more like there is need for another MOU (Memorandum of Understanding) between Town Government and the School Dept to work out the responsibilities for operation of the town website.  Let's hope not... it took more than 5 years (+ many long hours of effort) to develop the recently approved MOU for maintenance.

We are now approaching the one year anniversary of the town website reorganization.  Let's hope that Longmeadow residents do not have to wait too much longer to get the town website functioning at expected level. 

Wednesday, July 6, 2011

Thank you Paul Santaniello

for setting the record straight -one more time.

At last night's Select Board meeting (July 5, 2011) there was a discussion of a new website policy proposed by Town Manager Robin Crosbie involving the addition of non-government links to the new town website.

At the beginning of this discussion, Mr. Santaniello highlighted that last year's demise of the town website was "all about links".  It was a visible link on the home page of www.Longmeadow.org to this blog- LongmeadowBuzz that was the centerpoint of the controversy.  This link had been visible for 2½ years on the town website and was outlined clearly as "personal opinion"- not official town government policy.  It was only after a strongly worded blog post criticizing the School Building Committee and its leadership appeared that there was any real issue.  The link to the Buzz blog was removed immediately after a request was made by the Town Manager.

During this discussion, the former Select Board chairman, Rob Aseltine launched his "revisionist history" account of what had happened.  He indicated that lack of functionality and use of outdated technology was the primary reason for the dismissal of the town webmaster- not the link to the Buzz blog....  A quick sampling of the archived video clips on this blog will easily show this statement to be completely erroneous.

Below is a video clip from last night's meeting (courtesy of LCTV) with this discussion.